Jax State Athletics Announces Strategic Partnership With Playfly Sports
7/1/2026 1:00:00 PM | General
JACKSONVILLE, AL / NEW YORK, NY – As college athletics continues to evolve, Jacksonville State Athletics has announced a new five-year strategic partnership with Playfly Sports, the sports industry's leading revenue maximization company.
Beginning July 1, 2026, Playfly will oversee the department's multimedia rights and ticket sales operations while helping drive new revenue opportunities to support the future success of Gamecock student-athletes.
The partnership is designed to strengthen Jax State Athletics' corporate sponsorship efforts, enhance fan engagement, increase ticket sales, and create new resources that will help the department continue its upward trajectory in Conference USA and NCAA Division I athletics.
As part of the agreement, Playfly will establish a dedicated four-person on-campus team focused exclusively on Jax State Athletics. The team will work closely with university leadership to expand corporate partnerships, maximize multimedia rights (MMR) opportunities, develop innovative fan engagement strategies, and implement ticket sales initiatives across all sports. Playfly will also conduct a comprehensive football ticket pricing study designed to support long-term growth and sustainability.
"This partnership with Playfly Sports is an important investment in the future of Jax State Athletics," said Greg Seitz, Vice President for Athletics. "The collegiate athletics landscape is changing rapidly, and it is critical that we continue to position ourselves for long-term success. Playfly brings a wealth of experience, industry expertise, and innovative strategies that will help us strengthen our brand, create meaningful partnerships, enhance the fan experience, and generate additional resources to support our student-athletes and programs."
"In coordinating our MMR and ticket sales efforts at Jax State University, we will amplify our impact and truly move the needle for the trajectory and growth of the athletic department," said Gil Beverly, President, Playfly Sports Ticketing and Hospitality. "In a time of unprecedented change in college athletics, this partnership is a proactive step in ensuring Jax State remains competitive while continuing to provide a first-class experience for Gamecocks student-athletes, fans, alumni, and supporters."
Jax State Athletics is coming off one of the most successful years in department history. During the 2025-26 academic year, the Gamecocks captured Conference USA championships in bowling, baseball, and softball while continuing to experience growth in attendance, fundraising, and competitive success across multiple sports.
About Jax State Athletics
Jax State Athletics sponsors 17 NCAA Division I programs and competes as a member of Conference USA. The Gamecocks are committed to excellence in competition, academics, and service while providing transformational experiences for student-athletes and memorable experiences for fans and supporters.
About Playfly Sports
Playfly Sports, the sports industry's leading revenue maximization company drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com
Beginning July 1, 2026, Playfly will oversee the department's multimedia rights and ticket sales operations while helping drive new revenue opportunities to support the future success of Gamecock student-athletes.
The partnership is designed to strengthen Jax State Athletics' corporate sponsorship efforts, enhance fan engagement, increase ticket sales, and create new resources that will help the department continue its upward trajectory in Conference USA and NCAA Division I athletics.
As part of the agreement, Playfly will establish a dedicated four-person on-campus team focused exclusively on Jax State Athletics. The team will work closely with university leadership to expand corporate partnerships, maximize multimedia rights (MMR) opportunities, develop innovative fan engagement strategies, and implement ticket sales initiatives across all sports. Playfly will also conduct a comprehensive football ticket pricing study designed to support long-term growth and sustainability.
"This partnership with Playfly Sports is an important investment in the future of Jax State Athletics," said Greg Seitz, Vice President for Athletics. "The collegiate athletics landscape is changing rapidly, and it is critical that we continue to position ourselves for long-term success. Playfly brings a wealth of experience, industry expertise, and innovative strategies that will help us strengthen our brand, create meaningful partnerships, enhance the fan experience, and generate additional resources to support our student-athletes and programs."
"In coordinating our MMR and ticket sales efforts at Jax State University, we will amplify our impact and truly move the needle for the trajectory and growth of the athletic department," said Gil Beverly, President, Playfly Sports Ticketing and Hospitality. "In a time of unprecedented change in college athletics, this partnership is a proactive step in ensuring Jax State remains competitive while continuing to provide a first-class experience for Gamecocks student-athletes, fans, alumni, and supporters."
Jax State Athletics is coming off one of the most successful years in department history. During the 2025-26 academic year, the Gamecocks captured Conference USA championships in bowling, baseball, and softball while continuing to experience growth in attendance, fundraising, and competitive success across multiple sports.
About Jax State Athletics
Jax State Athletics sponsors 17 NCAA Division I programs and competes as a member of Conference USA. The Gamecocks are committed to excellence in competition, academics, and service while providing transformational experiences for student-athletes and memorable experiences for fans and supporters.
About Playfly Sports
Playfly Sports, the sports industry's leading revenue maximization company drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com
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